“When a product shows strong demand by passionate users representing a sizable market.”

This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.

“Steve Blank’s short hand for not accepting your business assumptions as true. Go speak (in person, if possible) with living, breathing customers to determine the validity of your assumptions.”

This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.

“Passionate, early users of new technology or products who understand its value before mainstream markets. Acquiring early adopters is important to jumpstart product adoption.”

This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.

“A startup which combines fast, iterative development methodologies with customer development principles.”

This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.

“A concept coined by Steve Blank to describe different types of market conditions confronting new products, comprised of existing market, re-segmented market, and new market.”

This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.

“A product with the fewest number of features needed to achieve a specific objective, and users are willing to “pay” in some form of a scarce resource.”

This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.

“Business models that do not sell a product to a customer directly for a set amount of money. For example, business models that include some element of “free” or the desire to demonstrate scale prior to revenue.”

This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.

“In the Customer Development context, pivot means to change an element(s) of your customer-problem-solution hypotheses or business model, based on learning.”

This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.

“Positioning is the act of placing your product within a market landscape, in your audience’s mind.”

This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.

“The practice of breaking down a larger market into smaller identifiable group of users who share specific needs and who reference each other.”

This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.