What are Early Adopters/Earlyvangelists?
“Passionate, early users of new technology or products who understand its value before mainstream markets. Acquiring early adopters is important to jumpstart product adoption.”
This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.
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