What does Pivot mean?
“In the Customer Development context, pivot means to change an element(s) of your customer-problem-solution hypotheses or business model, based on learning.”
This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.
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