What does Positioning mean?
“Positioning is the act of placing your product within a market landscape, in your audience’s mind.”
This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at http://custdev.com. I highly recommend it.
No comments yet.
Leave a comment
ABOUT BOB
As an Agile Coach with Rally Software I work with managers and executives at software companies that need to deliver valuable software predictably on tight time-lines. I help implement Agile and Lean methods so that they are able to deliver quality software quickly and reliably.
Connect with me: 
bob@bobcanhelp.com | 415-517-6943