Book Review: “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits

I just finished reading this excellent extension of the work Steve Blank began in “Four Steps to the Epiphany” and I’m very impressed. Cooper and Vlakovits have taken a sometimes dense and weighty topic and made it accessible and actionable.

While not a replacement for 4 Steps I do find this work to be an essential addition to anyone creating a lean startup or considering and agile conversion at a company of any size.

As Ryan Martens, CTO and Founder of Rally Software says “agile can help you build the wrong product quickly.” The customer development methodologies help address this problem and help you identify the right product to build — often by having you build several products that turn out to be wrong.

You can get a copy of the book today at http://custdev.com. I highly recommend it.

No comments yet.

Leave a comment